Say Thank You… Your Customers Love It
Businesses usually wait until the end of the year to send holiday cards to tell their customers “thank you” and to let them know how much they appreciate and love them. Chances are you are doing the same. Relationship marketing is about appreciating your customers throughout the year not just at the end of the year.
It is specially more important in today’s economic environment to thank them and let them know how much you appreciate them as often as possible. Most customers are watching closely how they spend their money. They are being more careful in their purchasing decisions looking to get the greatest value for their money. Customer relationship marketing is about establishing long lasting relationships that create value beyond the product or service being offered. An unexpected thank you note lets your customer know that they are valued and not taken for granted.
People love receiving personal mail specially now days when less than 3% of the mail we receive is considered personal. Therefore be sure to keep your mail personal. In other words, write a sincere thank you note with a heart felt message letting them know how much you appreciate them. Do not use it to advertise a special promotion, nor to solicit referrals, nor to request that they come back to see you nor for any other business related purpose. Simply keep it personal. You will have plenty of other opportunities to solicit business and referrals. Make sure you make this distinction otherwise your note will not have the desired impact.
So when was the last time you received an unexpected personal hand written note from someone you did business with? Can’t think of any? Since most businesses are not doing it this is a perfect chance to set yourself apart from the crowd, to be different and be remembered. Become the one they think of first next time a friend of theirs asks them if they know someone who offers the product or service that you do. It is so simple to implement this customer relationship marketing idea now that technology has made available different tools to automate this process.
Position yourself for success by getting unique greeting cards that set you apart from the competition that will grab your customers attention. Remember… they love receiving personal handwritten notes.
Posted in Customer Relationship Marketing