The more you Give, the more you Gain
“Givers gain” is a fundamental philosophy in relationship marketing. The more you give, the more you will receive. This customer relationship marketing philosophy is contrary to what most of us believe to be true. Most of us believe the more I get, the more I gain.
It is the driving factor behind everything we do. We call on prospects “to get” a new customer. We promote our products “to get” a sale. We attend networking events “to get” people interested in us. It is an attitude that says “it is all about me”. On the other hand, a “givers gain” attitude is not about me, it is all about the customer relationship and putting them first. It is about making our customers feel appreciation on a regular basis and about building customer relationships that last a lifetime.
Bob Burg and John David Mann co-authored a book titled “The Go-Giver”. It is a story of an ambitious young man who longs for success. One day at the end of a bad quarter desperate to land a key sale , he seeks advice from a legendary consultant. Then over the next week, the consultant introduces the ambitious young man to a series of “go-givers” who share with him the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. The ambitious young man learns over those five days that changing his focus from getting to giving, that is putting others’ interests first and continually adding value to their lives, ultimately leads to incredible unexpected returns.
These laws are:
- The Law of Value – Your true worth is determined by how much more you give in value to your customers than you take in payment.
- The Law of Compensation – Your income is determined by how many customers you serve and how well you serve them.
- The Law of Influence – Your influence is determined by how abundantly you place other people’s interests first.
- The Law of Authenticity – The most valuable gift you have to offer to your customers is yourself.
- The Law of Receptivity – The key to effective giving is to stay open to receiving.
The challenge for most of us is to decide to change our attitude and embrace this philosophy and a new way of life. Living a selfless life as described above requires a change of heart with constant daily reminders to stay on track. It is not only a change that applies to our business or during business hours but one that needs to be lived out in all areas of our life.
By changing our attitude, learning more about these laws and learning how to effectively implement them on a day to day basis will transform our customer relationships and business results. In essence the laws imply that if you place your customers interests first, your interests will always be taken care of. Watch out for what other people need, with the faith that when you do, you’ll get what you need.
Embrace the customer relationship marketing philosophy of “givers gain” and decide today to become a “go-giver”. Make the five laws a part of your customer relationship marketing strategy and watch your business flourish through customer referrals, word-of-mouth, customer loyalty and repeat business.
Customers want to know that you will take care of them and that their business will not be taken for granted. In fact the top two reasons why customers leave someone and do business with someone else is you took them for granted or they forgot about you. Start applying these laws and see an increase in client retention, customer referrals, and your customers will love you.
Posted in Customer Relationship Marketing