The $5 Relationship Marketing Solution
How much does it cost you to get a new customer? How much would you pay to keep a current customer? $5/year? We all know it is easier and less costly to keep current customers, than to get new ones.
Did you know that every month that goes by that you do not have some sort of contact with your customers, that you loose 10% of your influence over them? That means that if you get a new client engaged today, if you do not have any type of contact with them over the next 10 months, you loose all of your influence over them.
With statistics like these it would be foolish not to consider a customer relationship marketing solution that would keep us connected to our customer to help retain our “top of mind” awareness.
With the SendOutCards system it costs only $1.06 to send a greeting card with an envelope and a stamp in your own handwriting and signature from your computer.
If you want fanatically loyal clients picture this scenario.
Card #1: Shortly after she becomes a client (customer, patient, etc.), Mary receives a greeting card from you, thanking her for her business. Nice touch on your part.
Card #2: Then Mary receives a birthday card on her 36th birthday. Shes growing more impressed with your professional client follow-up. She shows the card to a girlfriend.
Card #3: Then Mary receives a greeting card wishing her a happy anniversary. She is stunned with your professional courtesy. Mary mentions your business to a couple of her friends.
Card #4: Then, while finalizing the birthday party details for her pride and joy who will turn 9 yrs in a week, Mary notices a birthday card from you to her son. Beyond stunned, Mary has never before experienced this level of thoughtful professionalism.
Card #5: Finally, Mary receives your standard six-month follow-up greeting card, offering a discount, or something similar, if she refers a friend.
How will Mary respond? Will Mary easily forget you over the next 10 months?
This is the $5 Customer Relationship Marketing Solution. You sent 5 greeting cards, which cost you $5.30. Do you think this is worth your money? If your customer refers only one customer… is it worth it?
The best part of this solution is that with SendOutCards you can create multiple card campaigns. You can set-up a 3 card campaign, a 7 card campaign or any number of cards that you wish and set the specific time when you want those cards to mail out. You can set it up to mail out 5, 7 or 9 days before a birthday, anniversary, or a holiday. Once you click “send” once your cards will be mailed as instructed. You do not have to do any follow-up. It is automatic and hands free.
Loading your contacts to SendOutCards is easy. All you have to do is export your contacts to a tab delimited (txt), Microsoft Excel, or comma separated value (csv) file and load that file right into the SendOutCards contact manager. Within a few minutes you will have all you contacts loaded and ready to start sending cards.
One of the most valued features is that SendOutCards retains a log and copy of all the cards that you have ever mailed out. So that you can always go back and see when and what was sent to them.
Start today putting in place a cutomer relationship marketing plan that you can start executing tomorrow. Take advantage of a FREE gift account to try out SendOutCards for yourself.
Posted in Relationship Marketing Ideas